Patricia Zhang

Disclaimer: I’m not connected to Coffee Meets Bagel. I’m an item designer who is designed to increase the matchmaking process on Coffee Meets Bagel.

Enter dating in 2016: a few swipes and electronic nods to the other person. As someone who’s surrounded by teenagers whom predominately date via mobile apps, my mission is increase the experience that is dating certainly one of my personal favorite apps: Coffee Meets Bagel.

We reside in an ecosystem that is amazing y et we find ourselves increasingly consumed by work culture. Trash cans overflowing with coffee cups certainly are a badge of pride and normalcy. Meal breaks are changed with additional work sessions. We now have a desire that is innate find companionship, but we’re constrained by our growing obligations.

Co-founders and siblings Arum, Dawoon, and Soo Kang started Coffee satisfies Bagel to remedy the busyness of every day life, providing a casual environment for individuals to hook up. Presently, adventist dating world the niche dating marketplace is respected at $2B, full of rivals like Tinder, Bumble, and Hinge. Having a emphasis on elements such as for instance training and career, Coffee Meets Bagel is designed to bring professionals that are young more than a walk.

“Coffee Meets Bagel, which includes raised $7.8 million in outside capital and contains a lot more than doubled its individual base since showing up on “Shark Tank” in January, areas itself as an alternative for many sick and tired with over-sexualized dates the siblings say are on other dating services. Rather it fixes up individuals up with matches that give attention to quality over quantity.”

Every trip to noon, male users get as much as 21 matches, also referred to as “bagels”. Males may either elect to “pass” or “like”, then it is the turn that is female’s. Feminine users will get matches from men which have currently “liked” them. When they hit “like” right right back, a match is established and either relative part could have twenty four hours to deliver a note prior to the talk vanishes. Names are private until a match is established.

We utilized the process that is following analyze Coffee Meets Bagel:

Usability Testing

I conducted guerrilla usability tests when you look at the Yerba Buena Garden and Metreon shopping area in bay area, Ca. To ascertain pain points, we developed a profile that is unique each individual, along side a listing of tasks:

  • Improve preferences
  • Find a appropriate partner (this diverse based on users’ preferences)
  • Upon matching, start a conversation with a Bagel

We organized sticky notes to my results. Each color denotes an alternative individual, and every sticky represents a pain point that is different.